business plan for a water park

Water Park Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Hospitality, Travel & Tourism » Water Park

Are you about starting a water park business ? If YES, here is a complete sample water park business plan template & feasibility report you can use for FREE .

Creating a business that targets children and adults is one sure way of making money especially if the business is laced with all that is required for them to have fun. The real deal in starting a water park business is securing a facility that is large enough to contain water play facilities and other outdoor games for children, and also a place where parents/guardians can hangout while their wards play.

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It should be in a location that can attract the kind of clients that would pay to make use of your water park. It might take you months to get an ideal facility, so it is better you inform your real estate agent well in advance to help you with the search.

Starting a standard water park is akin to starting a family entertainment center and it can be expensive, but you can be rest assured that you will make your money within few years of launching the business. If your water park facility is of high standard and it is located close to a residential estate with loads of growing families, you will attract loads of children especially on weekends and special holidays.

You should be able to convince parents and school managements to make use of your water park facility on a regular basis. Below is a sample water park business plan template that can help you to successfully write your own with little or no difficulty.

A Sample Water Park Business Plan Template

1. industry overview.

The water parks industry consists of amusement parks that feature water – play areas, such as waterslides, splash pads, spray – grounds (water playgrounds), lazy rivers or other recreational bathing, swimming and barefooting environments. Please note that these parks may be indoors, outdoors or a combination of both.

The Water Parks industry has made a big splash over the five years to 2017, as industry revenue was bolstered by rising per capita disposable incomes, falling unemployment rates and a generally improving economy. Increased consumer spending has played into the industry’s growth as consumers splurged on discretionary items such as water park tickets.

The industry’s biggest water parks are owned and operated by global players such as Walt Disney Co. and Six Flags Entertainment Corporation. The Water Parks industry’s recent growth is set to continue during the next five years. The strengthening macroeconomic climate will boost discretionary spending, which will help the domestic tourism sector.

The Water Parks industry is indeed a very large industry and pretty much thriving in all parts of the world especially in developed countries such as united states of America, Canada, United Kingdom , Germany, Australia, Switzerland and Italy.

Statistics has it that in the United States of America alone, there are about 156 licensed and registered water parks  who are into franchising responsible for employing about 49,982 employees and the industry rakes in a whooping sum of $3 billion annually with an annual growth rate projected at 10.0 percent between 2011 and 2016.

A recent report published by IBISWORLD shows that due to the seasonality of the Water Parks industry, industry operators concentrate themselves in regions where there is favorable weather. Therefore, the largest water parks are located in states like Texas and Florida.

The colder climates of the Rocky Mountains and New England regions attract only 3.8 percent and 6.0 percent of industry establishments, respectively. The report shows that the Southeast region has the most industry establishments of any geographic area in the United States.

In 2017, this region is expected to contain 27.7 percent of industry establishments, with Florida having the most establishments of any state with 11.5 percent. The largest industry operators are located in Florida because of the favorable weather and vacation destination appeal of the state.

In recent time, the Water Parks industry has experienced revenue growth despite many families being time – strapped. While the industry contended with mounting competition from alternative leisure activities such as bouncing castle, fitness centers and cinemas, many operators generated industry revenue growth on the basis of convenience.

In the coming years, the industry revenue is forecast to grow as family entertainment centers such as water parks will continue to enhance their product portfolios to attract families, despite their reduced leisure time.

In summary, starting a water park business in the United States of America can be stressful, it requires enough cash to acquire land large enough to accommodate the kind of facility that can comfortably attract families and also cash required to equip the facility to meet the standard expected by potential users.

2. Executive Summary

Rainbow Ruby® Water Parks, Inc. is a standard amusement cum water park business that will be located in a growing community in Tampa-St. Petersburg-Clearwater – Florida. Our basic aim of setting up the business is to contribute our quota in ensuring that children cum families who live in Tampa-St. Petersburg-Clearwater and neighboring cities have a facility for their children to catch fun to the maximum.

We have been able to secure a standard facility in a central and easy to locate area in Tampa-St. Petersburg-Clearwater. We will be engaged in operating water – play areas, such as waterslides, splash pads, spray – grounds (water playgrounds), lazy rivers or other recreational bathing, swimming and barefooting environments et al.

Rainbow Ruby® Water Parks, Inc. is going to become the number one family focused recreation facility in the whole of Tampa-St. Petersburg-Clearwater – Florida and we will work hard to build our facility to match the needs of the average family in the community.

We conducted a thorough research and feasibility studies and we were able to come to the conclusion that Tampa-St. Petersburg-Clearwater is the right place to open our water park. As a matter of fact, our major aim of starting Rainbow Ruby® Water Parks, Inc. is to encourage families in the community to cultivate the habit of going out for recreational activities.

Our water park facility is specifically designed to take care of children as well as parents. We have active childcare services for toddlers and we have membership packages that are highly discounted for families or churches and schools who would want to regularly make use of our facility for camping.

Rainbow Ruby® Water Parks, Inc. will at all times demonstrate her commitment to sustainability, both individually and as a business, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Rainbow Ruby® Water Parks, Inc. is owned and managed by Reginald Sawyer. Reginald Sawyer has a degree in Business Management coupled with 10 years’ hands on experience in the water parks industry working for some of the leading brands in the United States of America.

3. Our Products and Services

Rainbow Ruby® Water Parks, Inc. will provide recreational facility for residents of Tampa-St. Petersburg-Clearwater – Florida which is why we have been able to put up a facility that can help us achieve the goal. We are optimistic that everyone who makes use of our water park facility will definitely derive fun and have value for their money. These are the services and amenities that will be made available to our clients in our facility;

• Operating water – play areas such as waterslides, splash pads, spray – grounds (water playgrounds), lazy rivers or other recreational bathing, swimming and barefooting environments et al
• Operating water attractions
• Operating recreational bathing facilities
• Selling merchandise
• Selling food and beverages

4. Our Mission and Vision Statement

• Our Vision of starting Rainbow Ruby® Water Parks, Inc. is to build a world – class water park recreational facility and also to contribute our quota in encouraging families and residents in Tampa-St. Petersburg-Clearwater to actively engage in recreational activities.
• Our mission for establishing Rainbow Ruby® Water Parks, Inc. is to create a movement in the community that supports total engagement of family in fun filled recreational activities.
• We want to contribute our quota towards ensuring that Tampa-St. Petersburg-Clearwater communities produce some of the happiest children and families in the whole of the United States of America.

Our Business Structure

Rainbow Ruby® Water Parks, Inc. is in business to become the leading outdoor water park facility in the whole of Florida and we are fully aware that it will take the right facility, management and organizational structure to achieve our goal.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders. As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more.

Our business will not be built only for the purpose of giving our customers value for their money, but also we will ensure that we make our work environment highly conducive for all our employees. In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

• Chief Executive Office – CEO

Facility Manager

• Accountant/Cashier
• Marketing and Sales Officer
• Water Park Safety Instructor/Assistant (5)
• Customer Care Executive/Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, appraising job results and developing incentives
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Responsible for operating and managing the water park facility
• Ensures that the facility is in tip top condition at all times
• Responsible for managing food and beverage services
• Manages membership and registration services
• Handles other relevant facility operation

Water Park Safety Instructors/Assistant (5)

• Responsible for operating water – play areas, such as waterslides, splash pads, spray – grounds (water playgrounds), lazy rivers or other recreational bathing, swimming and barefooting environments et al
• Ensures that children and adults alike follow laid down safety measures when they make use of our water park

Marketing and Sales Officer (2)

• Identifies and reaches out to new clients, and business opportunities et al
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Documents all customer contact and information
• Represents the organization in strategic meetings
• Helps to increase sales and growth for the organization.

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis
• Performs cash management, general ledger accounting, and financial reporting for the organization
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for Rainbow Ruby® Water Parks, Inc.
• Serves as internal auditor for Rainbow Ruby® Water Parks, Inc.

Client Service Executive

• Welcomes members by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the organization’s products and services
• Manages administrative duties assigned by the management in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Cleaners (3):

• Responsible for cleaning in and around the facility
• Cleans up after customers
• Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
• Ensures that toiletries and supplies don’t run out of stock
• Handles any other duty as assigned by the facility center manager.

6. SWOT Analysis

Rainbow Ruby® Water Parks, Inc. provides water play recreational facility for families in Tampa-St. Petersburg-Clearwater – Florida. We are aware that there are competitions in the water parks industry which is why we took out time to conduct an effective SWOT Analysis before investing our hard earned money into the business.

We know that if we get things right before starting our water park, we will not have to struggle before attract loyal clients and building our membership base to a level where we can easily breakeven in record time.

We hired the services a HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our company and he did a pretty good job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Rainbow Ruby® Water Parks, Inc.;

One of the obvious strength that will definitely stand as a plus for Rainbow Ruby® Water Parks, Inc. is the fact that our facility is centrally located in a densely populated – residential area in Tampa-St. Petersburg-Clearwater – Florida; our location is in fact one of our major strengths.

We equally have a team of highly qualified professionals who will work with our clients to achieve their aims making use of our water park facility and lastly our gate fee/membership package is one of the best that anybody living in Tampa-St. Petersburg-Clearwater – Florida can get; it is affordable.

We looked into our Business model and we were able to identify two major weakness. One is the fact that we are a new business.

The second is the fact that we may not have the financial resources required to match up with existing water parks as well as family entertainment and recreation facilities and even government own entertainment and recreation facilities in Florida when it comes to acquiring latest recreational vehicles and generating the needed hype that can drive traffic towards our facility.

• Opportunities:

We are centrally located in one of the busiest and densely populated area in Tampa-St. Petersburg-Clearwater – Florida and we are open to all the available opportunities that the city has to offer.

Some of the threats that are likely going to confront Rainbow Ruby® Water Parks, Inc. are unfavorable government policies , inclement weather, demographic / social factors, downturn in the economy which is likely going to affect consumer spending and lastly, the emergence of new competitors within the same location where our water park facility is located.

7. MARKET ANALYSIS

• Market Trends

The Water parks industry has indeed benefited from recent marketing campaigns which are targeted towards encouraging people to participate in recreation activities, as well as consumer trends toward healthy living.

Going forward,  people who are part of the baby boomer generation are expected to sign up for recreational club memberships or make use of recreation facilities in their communities, as they become more family cum health – conscious as they grow older.

However, patrons of water park recreation centers are anticipated to increasingly pick up membership from less expensive camping and recreational centers as against expensive all – inclusive clubs.

The trend in the industry is such that if a facility is well – equipped and positioned close to a residential area or a place where people can easily access without much stress, there is the likelihood that the facility will enjoy high patronage. External factors such as domestic trips by US residents and consumer spending will definitely impact industry’s performance.

Just like in other business ventures, the owners of water parks are always looking for ways to increase their market share; they go as far as signing deals with high schools and religious organizations et al to make use of their facility. In an increasingly saturated market, water park operators will try to bring in revenue year-round.

Large, destination water parks dominate the industry, attracting international visitors and operators are expected to continue trying to attract nontraditional markets by providing extra services

Lastly, it is a common trend that as water parks grow, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people. Little wonder some water parks now have other facilities targeted towards adults / parents. So, it is very important for water park facilities to continue to improvise if they want to grow their business.

8. Our Target Market

The target market for water parks cuts across people from different backgrounds. The fact that people visit or register in water park recreational facilities makes marketing the business interesting. The target market for water parks can be categorized into three various groups.

The first group are the families who are looking towards creating time for children cum family hangouts and bonding. The other group of people are schools who would want an ideal place to take students / children to during excursions or playtime et al.  The last group of people are religious organizations and clubs.

Rainbow Ruby® Water Parks, Inc. will work towards providing services, facilities and environment that will help us reach out to our target market. These are the category of people that we intend marketing our family entertainment center to;

• Households and families in an around Tampa-St. Petersburg-Clearwater – Florida
• Churches and Religious centers
• Corporate organizations
• Travelers/Tourists

Our competitive advantage

The Water parks industry is indeed a highly competitive industry. Clients will only make use of your facility if they know that you can provide the enabling environment and facility for them to catch maximum fun. We can boast of having access to multi – skilled and flexible workforce, proximity to key markets and carrying out regular maintenance to keep facilities in a good condition.

Rainbow Ruby® Water Parks, Inc. is located close to a densely populated residential area in Tampa-St. Petersburg-Clearwater – Florida; this is obviously going to give us an edge amongst our competitors.

We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims of making use of our water park facility and lastly our gate fee cum membership package is going to be one of the best that anybody living around Tampa-St. Petersburg-Clearwater – Florida can get; it is affordable.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Rainbow Ruby® Water Parks, Inc. is established with the aim of maximizing profits in the Water Parks industry and we are going to go all the way to ensure that we do all it takes to attract customers on a regular basis. Rainbow Ruby® Water Parks, Inc. will generate income by offering the following services;

• Operating water – play areas, such as waterslides, splash pads, spray – grounds (water playgrounds), lazy rivers or other recreational bathing, swimming and barefooting environments et al

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field. It would be hard to create a sales forecast with a newly opened business like water park because the statistics that will be provided will be on a short term basis.

Experts say that usually a business should be in operation for at least one year before they can generate the statistics that will be accurate in forecasting; statistics should be at least one-year-old in order to show the trends and patterns in consumer spending.

We expect to welcome a minimum of 12,000 customers i.e. 0ne thousand customers per month within our first year of operations and then in subsequent years, we will grow by 25 percent on more. Below are the sales projection for Rainbow Ruby® Water Parks, Inc., it is based on the location of our water park facility and the services we will be offering to our members;

• First Fiscal Year: $240,000
• Second Fiscal Year: $450,000
• Third Fiscal Year: $750,000

N.B : This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major competitor offering same services as we do within 4.5 miles’ radius.

• Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization. The truth is that all that we do will be geared towards creating new market channels, increasing sales and our market share.

We will leverage on improving on our services and facility to ensure that we win new clients and retain old members. As part of our sales and marketing strategies, we will pay attention to the promotion of our water park facility so as to attract families to enroll.

Our unique selling proposition is that we are well positioned and people can easily access our facility, our prices are affordable and we have a complete package for families, clubs, schools and religious organizations. Parts of the marketing and sales strategies that we will adopt are;

• Open our water park facility with a big party for all and sundry
• Advertise our water park facility on national dailies, local TV and radio stations
• Promote our water park facility online via our official website and all available social media platforms
• Introduce our water park facility by sending introductory letters alongside our brochure to religious organizations, schools, households and key stake holders in Tampa-St. Petersburg-Clearwater – Florida
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
• Make use of attractive hand bills to create awareness and also to give direction to our water park facility
• Adopt direct mailing coupon marketing approach
• Position our signage / flexi banners at strategic places in and around Tampa-St. Petersburg-Clearwater – Florida
• Create a loyalty plan that will enable us reward our consistent members especially those that registered as a family or groups
• Engage in roadshows within our neighborhood to create awareness for our water park facility.

11. Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice in the whole of Tampa-St. Petersburg-Clearwater – Florida which is why we have made provisions for effective publicity and advertisement of our water park facility. Below are the platforms we intend to leverage on to promote and advertise Rainbow Ruby® Water Parks, Inc.;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based sport events and competitions
• Leverage on the internet and social media platforms like; Instagram, Facebook, twitter, YouTube, Google + et al to promote our brand
• Install our billboards in strategic locations all around Tampa-St. Petersburg-Clearwater – Florida
• Engage in roadshow from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• List Rainbow Ruby® Water Parks, Inc. on local directories / yellow pages
• Advertise our water park in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and vehicles are well branded with our corporate logo.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more and we don’t intend to charge less than what our competitors are charging as gate or members fees.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family, group or a religious organization and schools. The prices of our services will be same as what is obtainable in the United States’ open market.

• Payment Options

The payment policy adopted by Rainbow Ruby® Water Parks, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Rainbow Ruby® Water Parks, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards / Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

In view of the above, we have chosen banking platforms that will enable our client make payment for admission into our water park facility without any stress on their part. Our bank account numbers will be made available on our website and promotional materials.

13. Startup Expenditure (Budget)

This is what it would cost us to set up Rainbow Ruby® Water Parks, Inc. in the United of America;

• The total fee for registering the business in the United States of America – $750.
• The cost for legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of $10,000.
• The cost for hiring Business Consultant – $5,000.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• The cost of accounting software, CRM software and Payroll Software – $3,000
• The cost for leasing facility for the water park – $250,000.
• The cost for facility remodeling and equipping the facility with various water play facility – $250,000.
• Other start-up expenses including stationery – $1000
• Phone and utility deposits – $3,500
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for Start-up inventory – $15,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, video games, snooker board, tables and chairs et al) – $10,000.
• The cost of launching a website – $600
• The cost for our grand opening party – $15,000
• Miscellaneous – $15,000

We would need an estimate of $750,000 to successfully launch a small but standard water park park in Tampa-St. Petersburg-Clearwater – Florida.

Generating Startup Capital for Rainbow Ruby® Water Parks, Inc.

Rainbow Ruby® Water Parks, Inc. is owned and managed by Reginald Sawyer. He decided to restrict the sourcing of the startup capital for the business to just three major sources. These are the areas we intend generating our startup capital;

• Generate part of the startup capital from personal savings and sale of his stocks
• Generate part of the startup capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $250,000 ( Personal savings $200,000 and soft loan from family members $50,000 ) and we are at the final stages of obtaining a loan facility of $500,000 from our bank. All the papers and document have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the number of loyal customers that they have, the capacity and competence of their employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business closes shop.

One of our major goals of starting Rainbow Ruby® Water Parks, Inc. is to build a business that will survive off its own cash flow without injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over to pick up membership in our water park parks is to equip our facility with state of the entertainment equipment and make our services affordable.

Rainbow Ruby® Water Parks, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID : In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business : Completed
• Acquiring facility and remodeling the facility (construction of water play spots inclusive): In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Packaging, Marketing/Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed family entertainment equipment, gym and fitness equipment , electronic appliances, office appliances and suppliers: In progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party planning: In Progress
• Establishing business relationship with vendors and key stakeholders in the industry: In Progress

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Water Park Business Plan Example

Published Sep.23, 2020

Updated Sep.14, 2024

By: Jakub Babkins

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Table of Content

Do you want to start a Water Park business plan?

Do you want to start a water park business? If you are thinking about it, it is a great idea. The need for water parks is never limited. And you don’t require any special technical education or degree. You can start it at a small scale and then develop it as you go along.

Even though this business is relatively straightforward to start, your life can still be made easier if you follow a water park business plan pdf document like the one here. When you’re learning about how to start a water park business or any other business like starting a paintball business , you will find that a business plan is an essential document to have. This also includes a presentation for potential investors.

Below, we have provided a sample business plan for ‘Grizzly Parks’ water park.

Executive Summary

2.1 the business.

Grizzly Parks will be a water park business initiative started by Hailey Benton. The initiative’s primary goal will be to provide a place where families can come to relax and where kids can have fun. It will offer a wide range of services in Rockland County throughout the year, with water-based activities for summer and winter.

2.2 Management of Water Park

When starting a water park business, you need to ensure that the endeavor is successful. You can do this by developing a water park business plan. In the business plan for you water park franchise, you need to take account of all the resources you possess. These include human resources, financial as well as technical. It would be best if you then created a marketing strategy business that will utilize these resources to the fullest.

In the business plan below, we have presented how to make a water park so that you can follow a strong lead.

2.3 Customers of Water Park

The customer base of our water park will mainly be focused on families and the young generation. The main customers of our water park business will include:

• Local Families
• Young Adults

2.4 Business Target

The main target of our water park will be to provide a space for relaxation to our customers. We aim to become a place that people can trust to be fun after some hard workdays.

The financial targets that we want to achieve within the first two years of our inauguration are mentioned below:

Company Summary

3.1 company owner.

Hailey Benton will be the owner of Grizzly Parks. Hailey completed her MBA about three years back. Afterward, she worked for a management firm for two years before she ventured out to fulfill her dream to run and design business park with her co-worker.

3.2 Why the Water Park is being started

Hailey noticed that the amusement and recreation businesses around her town were becoming obsolete with old services like Merry Go Rounds, Carousels, and Ships. She realized that she could utilize the water body around town to offer more enthralling activities to the people. Therefore, she did some research and set out to start a water park.

3.3 How the Water Park will be started

Step1: Plan Everything

The primary step of starting an aerial tourism business is to read aerial tourism business plan . Similarly, the first step of starting a water park is to read a water park business plan sample.

This water park business plan template will give you answers to many fundamental questions. For example, how much does it cost to open a water park. Of course, it is up to you whether you take advice directly from business plan experts or choose to go through business plans on your own to learn. But if you choose the latter, you can get help from this document.

Step2: Define the Brand

The second step to starting a water park is to highlight the core values of your business. Doing this is called developing a brand. The brand should show your customer your competitive advantage over other recreation businesses around you.

Step3: Establish Your Corporate Office

Hailey and her designer decided to rent out a space of land near Hackensack River in Rockland County. She will procure all the water and safety equipment needed to start the park.

Step4: Establish a Web Presence

Online marketing is an essential aspect of every business. Realizing the necessity, Hailey decided to start a website and social media pages to market her water park.

Step5: Promote and Market

You need to develop and implement a marketing plan as the final step to start your business.

Before you think of how to make a water park, you need to decide the services you intend on providing to your customers.

The business plan for opening a water park will be different from perhaps, internet radio business plan . This is because the services offered are different. And so details such as water park financing will be different.

Since Hailey decided to open a commercial water park, you can use this water park business plan example to create a business plan template for summer camp too.

The primary services of Grizzly Parks will include:

• Waterslides

We will provide different level waterslides. This way, both young children and well adults can have a fun splash. Our water slide levels will include:

• Beginner (5-10yrs)
• Intermediate (11-20yrs)
• Expert (20yrs +)

Customers will be allowed in the water slides considering their swimming level and age.

• Varied Depth Pools

We will also have pools of various depths present at the park where customers can take a leisurely swim. In this regard, the different categories will include:

• Zero-Depth Pools
• Tapered Pools
• Open water pools

Here, parents can teach their children to swim or just go for a swim themselves.

• Water Sports

The unique service provided by our water park management will be water sports, including:

• Water Boarding
• Paddle Boarding
• Camping Services

Our customers can also enroll their children in seasonal camps that may last 1-2 weeks.

• Recreation Services

We will also provide recreation services like spas, sun decks, and lazy rivers for our older customers so they can have a pampered and relaxing day.

Marketing Analysis of Water Park

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To learn how to open a water park, you will need to have a thorough knowledge of your customer to make the water park profitable business. The best way to understand your customer base is to undergo a marketing analysis for your water parks business plan. The business plan should include the past, present, and future market trends for reference. It should also include an analysis of current market prices with your financial goals to assess the costs of your services.

If you don’t know how to conduct marketing analysis, you can take help from this water park business plan sample. You will find a lot of examples of water park business plan pdf on the internet that you can refer to.

Below, we have presented a detailed marketing analysis of Grizzly Parks Water Park:

5.1 Market Trends

According to the International Association of Amusement Parks and Attractions (IAAPA), waterparks attract around 400,000 guests a year with an average stay of about 2.7 hours. And according to IBIS, the market size for the water park industry is valued at $2 billion. Overall, the demand for amusement and recreation services is ever-increasing with the stressful work and school hours all over the US.

5.2 Marketing Segmentation

The possible customers of Grizzly Parks are divided into the following categories:

Business plan for investors

5.2.1 local families.

Our primary customers will be families in the New York area. They are expected to be our recurring customers as they will avail services for both kids and adults, including camps, spas, and pools.

5.2.2 Teens

Our second target customer will be teens. They are expected to utilize our more exciting activities such as water sports and camps.

5.2.3 Young Adults

This will be our third group of customers. They are expected to avail both exciting and relaxing services on a semi-regular basis.

5.2.4 Tourists

Our last batch of customers will be tourists. As New York and surrounding areas attract many tourists, they are expected to avail our day-bases activities.

5.3 Business Target

• To become the number one recreation service throughout New York and the surrounding area
• To expand our services every year
• To earn a net profit margin of $80k per month by the end of our second year
• To keep a customer satisfaction rate of >95%.

5.4 Product Pricing

Our prices for specialized services (like water sports) will be a little higher than traditional services like pools and spas. But we will offer experts to guide our customers and keep them safe.

Marketing Strategy

To stand out amongst the huge competition in the market, you need to display your advantages to the customers. You can do this through a project report on water park. Thorough research for this will answer many questions for you, such as how much does it cost to build a waterpark.

In this business plan, we present the marketing analysis of Grizzly Parks that will also highlight how to make a water park.

6.1 Competitive Analysis

• Our customer support is top-notch. We will ask customers for feedback as well to improve our services.
• Our customers can reach out to us through our website, social media pages, or direct call. We will try to respond as soon as possible.
• We provide new exciting features like water sports that are not widely available.

6.2 Sales Strategy

• Our advertisements will be done through local as well as google ads, posters, and social media.
• We will offer family packages with fun discounts
• We will offer coupons that our recurring customers can use for free rides or lessons.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

The behavior of employees is of the utmost importance in building water parks. Understanding this importance in the process of how to start a water park, Hailey decided to implement rigorous selection criteria for employees. Under this criteria, the list of employees is mentioned below.

7.1 Company Staff

• 1 Co-Manager to help in overall design and operations
• 6 Certified Lifeguards
• 5 Certified Swimming Instructors
• 8 General Cleaners
• 2 Technician to upkeep the equipment
• 1 Web Developer/ Mobile App Developer to manage online sites
• 1 Social Media Manager
• 2 Sales Executives to organize and promote sales
• 1 Accountant
• 2 Receptionists

7.2 Average Salary of Employees

Financial plan.

Increasing your return on investment requires that you develop an adequate financial plan for your business. Therefore, it should be included as a part of your business plan.

So whether you are developing a business plan for video production or a water park business plan sample like this one, a financial plan is a must. It will help you find the cost to build a waterpark and will also aid you in achieving your small and long-term financial goals.

Just increasing sales doesn’t ensure that your business has become successful and is yielding profits. To earn profits, it is essential to manage your operations timely and efficiently. To ensure that your business is not getting into a loss, you must carry out a detailed financial analysis while you create business plan cleaning service.

In your financial plan, e.g., business plan movie selection , you have to identify how you will earn profits and cover development and maintenance costs for the business.

Here we’re providing the detailed financial plan made for Grizzly Parks. It will give you an idea of the finances involved in a business.

8.1 Important Assumptions

8.2 break-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

• Are water parks profitable?

Water parks are very profitable because they have a short development period. They also return the investment by the end of the first two or three years.

• How do I start a water park business?

You can start a water park business by doing research and developing a strong water park business plan. You can follow this water park business plan example to get started.

• How much is a water park worth?

The worth and water park project cost for development depends on many factors such as area, equipment, and range of services. But according to TRUiC, it costs around $250-$600 per square foot.

• What makes a water park successful?

Like any other business, the success of a water park depends on how well managed the business idea and implementation is. You can ensure this by following a solid business park plan water.

Download Water Park Business Plan Sample in pdf

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Home » Hospitality

How to Start a Water Park Business [Business Plan]

A water park is an amusement park that features water play areas such as swimming pools, water slides, splash pads, water playgrounds, and lazy rivers, as well as areas for bathing, swimming, and other barefoot environments.

Modern water parks may also be equipped with some type of artificial surfing or body boarding environment, such as a wave pool or flow-rider. Available data shows that the market size of the water park sector in the United States reached 2.33 billion U.S. dollars.

The sector saw growth over the previous year’s size of 1.67 billion U.S dollars. The market size, measured by revenue of the Water Parks industry, is $3.3bn. There are currently over one thousand water parks within the U.S., most of which identify as stand-alone outdoor water parks.

Steps on How to Start a Water Park Business

Conduct market research.

If you are considering starting a water park business, you would need reliable market research to be able to maximize profits from the business. The first step in the market research process for your water park business should be to develop market-based research questions in line with your overall business goal and objective.

In this regard, you should source information that will help you maximize your business, data that will help you know what your potential market will be looking out for from a water park, and also help you operate your water park business with less stress and of course, build the business to profitability.

a. Who is the Target Market for Water Park Business?

Most water parks offer entertainment and an opportunity for exercise and active leisure time for adults, teens, children, and families. The majority of water parks are still mainly aimed at children, but they are increasingly being focused on other target groups.

b. Is Water Park Business a Profitable Business?

Yes, the water park business is profitable. Available data shows that the Water Parks industry has made a big splash over the years, as industry revenue was bolstered by rising per capita disposable incomes.

c. Are There Existing Niches in the Industry?

Yes, there are existing niches when it comes to water park business and they are;

• Indoor water parks
• Outdoor water parks

d. Who are the Major Competitors?

• Noah’s Ark
• Kalahari Resort Pocono
• Aquatica, Orlando, Florida
• Schlitterbahn New Braunfels
• Water World, Federal Heights
• Alabama Splash Adventure, Bessemer
• Red Bay Water Park, Red Bay
• Oasis Water Park, Phoenix
• Crenshaw Springs Water Park, White Hall
• Casitas Water Adventure, Ventura
• Ravine Waterpark, Paso Robles
• Splash Kingdom Waterpark, Redlands
• Splash Away Bay Water Park, Middlebury
• CoCo Key Water Resort, Orlando
• Helen Water Park, Helen
• Roaring Springs Water Park, Meridian
• Paradise Bay Water Park, Lombard
• Atlantis Water Park, Clarksville
• Water Park of New England, Danvers
• Palm Island Indoor Waterpark, Batavia.

e. Are There County or State Regulations or Zoning Laws for Water Park Business?

Yes. Zoning laws require water park facility operators to follow specific rules and regulations, including some that apply only to players in the campground and water park industry. Please note that in many communities, zoning laws require water park facilities to apply for a permit from the city.

f. Is There a Franchise for Water Park Business?

Yes, there are franchise opportunities for water park businesses. Here are some of them;

• KidzMondo Water Park
• Unlimited Snow
• Water Country.

g. What Do You Need to Start Water Park Business?

• A Feasibility Report
• Business and Marketing Plans
• Business Licenses and Permits
• A Well-Equipped and Secured Water Park
• EIN (Employer Identification Number)/Federal Tax ID Number
• A Corporate Bank Account
• Operational Capital (For Ongoing Expenses)

Choose a Memorable Business Name

When looking to start a business, before you can begin to file the necessary documents with the constituted authorities or start your website, it is necessary that you come up with a name that you will be recognized with. It is essential that the name you come up with can easily be pronounced, is unique and easily memorable.

Some of the catchy business name ideas suitable for a water park business are;

Creative Water Park Business Name ideas

• Palm Avenue© Water & Game Park, Inc.
• Free Falls® Water Park, LLC
• James Harts® Water & Game Park, Inc.
• Jump Land® Water Park, Inc.
• Barry T™ Water Park, Inc.
• Spring Oak™ Water & Game Park, LLC.
• Oak Springs© Water & Game Park, LLC
• New Spring® Water & Game Park, Inc.
• Rainbow Town© Water & Game Park, Inc.
• Justin Lake© Water & Game Park, Inc.
• Ray Play® Water & Game Park, LLC
• Park House® Water & Game Park, LLC
• Magnus Greene™ Water Park, LLC
• First Port© Water Park, Inc.
• Moses Malone® Water Park, Inc.
• Play House™ Water Park, Inc.
• Speed Link™ Water & Game Park, Inc.
• Lead Way© Water & Game Park, Inc.
• Water Nest® Water & Game Park, Inc.
• Roland George™ Water & Game Park, Inc.

Register Your Business

A. what type of business structure is best for water park business.

When it comes to the business structure for the water park business, most players in this line of business consider it an LLC. It is common to consider an LLC because providers want to protect themselves from lawsuits. Please note that an LLC will need an EIN if it has employees or if it will be required to file any of the excise tax forms listed below.

b. Steps to Form an LLC

• Choose a Name for Your LLC.
• File Articles of Organization.
• Choose a registered agent.
• Decide on member vs. manager management.
• Create an LLC operating agreement.
• Comply with other tax and regulatory requirements.
• File annual reports.

c. What Type of License is Needed to Open a Water Park Business?

• General Business License
• Zonal Permits
• Signage Permit
• Operational State Facility Inspections for your facility

d. What Type of Certification is Needed to Start Water Park Business?

You don’t need any certifications to start a water park business

e. What Documents are Needed to Open Water Park Business?

• Business and liability insurance
• Federal Tax Payer’s ID
• State Permit and Building Approval (For your water park)
• Certificate of Incorporation
• Business License
• Business Plan
• Employment Agreement (offer letters)
• Operating Agreement for LLCs
• Insurance Policy
• Online Terms of Use
• Online Privacy Policy Document
• Contract Document
• Company Bylaws
• Memorandum of Understanding (MoU)

f. Do You Need a Trademark, Copyright, or Patent?

If you are considering starting a water park business, usually you may not have any need to file for intellectual property protection or trademark. This is because the nature of the business makes it possible for you to successfully run it without having any cause to challenge anybody in court for illegally making use of your company’s intellectual properties.

Cost Analysis and Budgeting

A. how much does it cost to start water park business.

A water park business will cost from $1.5 million – $10 million to start and that can easily go higher depending on your overall business goals and objectives.

b. What are the Cost Involved in Starting Water Park Business?

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $7,300.
• Marketing, Branding and Promotions – $5,000.
• Business Consultant Fee – $2,500.
• Insurance – $5,400.
• Rent/Lease – $1.2 million.
• Other start-up expenses include commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
• Operational Cost (salaries of employees, payments of bills et al) – $60,000
• Start-up inventory – $75,000
• Store Equipment (cash register, security, ventilation, signage) – $4,750
• Furnishing and Equipping (Waters) – $1 million
• Website: $600
• Opening party: $3,000
• Miscellaneous – $2,500

c. What Factors Determine the Cost of Opening Water Park Business?

• The size of the water park business
• Other entertainment facilities
• The choice of location
• The required licenses and permits
• The cost of hiring and paying a business consultant and attorney
• The cost for branding, promotion, and marketing of the water park business
• The cost for furnishing and equipping the water park business
• The cost of the insurance policy covers
• The cost of registering the business
• Cost of recruiting and training your staff
• The cost for the purchase and customizing of uniforms
• The cost of the grand opening of the water park business

d. Do You Need to Build a Facility? If YES, How Much Will It Cost?

Yes, it is compulsory to build a new facility for your water park business, and it will cost you a minimum of $1.5 million.

e. What are the Ongoing Expenses of Water Park Business?

• Utility bills (internet subscriptions, phone bills, signage, and software renewal fees et al)
• Salaries of employees
• Maintenance
• Marketing costs

f. What is the Average Salary of your Staff?

• Chief Executive Officer (Owner) – $55,000 per year
• Water Park Facility Manager – $38,000 per year
• Accountant/Cashier – $34,0000
• Marketing and Sales Officer – $32,000 per year
• Attendants (5) – $30,000 per year
• Customer Care Executive/Front Desk Officer – $23,396 per year
• Cleaners – $18,000 per year
• Security Officers – $21,150 per year

g. How Do You Get Funding to Start a Water Park Business?

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell shares to interested investors
• Applying for a loan from your bank/banks
• Pitching your business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
• Source for soft loans from your family members and friends.

Write a Business Plan

A. executive summary.

Water Nest® Water Parks, Inc. is a standard and well-equipped amusement cum water park business that will be located in a growing community in Tampa-St. Petersburg-Clearwater – Florida. Water Nest® Water Parks, Inc. has a big selection of slides for all ages. Extreme speed slides, open and closed slides, Twisters, Black Holes, Turbo, Free Fall, and Kamikaze slides are just a few that can be experienced.

Speed slides with mats offer the more competitive visitors a chance to race with their friends. Family slides allow for family bonding where parents and their children can make memories together in the water. Children can play and explore in multiple areas including a cave, inflatable, obstacle course, splash fountains, pirate-themed play area, and many other kid-specific attractions.

b. Products and Service

• Operating water-play areas, such as waterslides, splash pads, spray – grounds (water playgrounds), lazy rivers, or other recreational bathing, swimming, and barefooting environments et al
• Operating water attractions
• Operating recreational bathing facilities
• Selling merchandise
• Selling food and beverages

c. Mission Statement

Our mission for establishing Water Nest® Water Park, Inc. is to become an innovative leader in the family entertainment industry. We bring new and exciting attractions to our locations, focusing on guest experience and promoting positive, forward-thinking company culture.

Vision Statement

Our vision is to build a world-class outdoor water park facility that is going to be more than just a water park but a place where families make memories together in a safe, fun, clean and affordable environment.

d. Goals and Objectives

The goals and objectives of the water park business are to provide a safe and secured recreational facility for children and adults.

e. Organizational Structure

• Chief Executive Officer (Owner)
• Water Park Facility Manager
• Accountant/Cashier
• Marketing and Sales Officer
• Attendants (5)
• Customer Care Executive/Front Desk Officer
• Security Officers

Marketing Plan

A. swot analysis.

• Ideal Location for water park facility
• Highly Experienced and Qualified Employees and Management
• Availability of additional entertainment service offerings and facilities
• Highly Secured and Clean Facility
• Excellent operational history
• Not enough existing clientele to run at full capacity immediately
• The owner is new to large-scale marketing
• We will need a loan to build our facility
• The owner is currently running the business solo and will need to manage construction/build out the existing business
• Lack of economies of scale.

Opportunities:

• Growing numbers of families in our location.
• Build upon existing clientele
• Online market, new services, new technology, and of course the opening of new markets.
• Favorable government policies.
• Loans diminish profitability until they are paid off
• The first year will be financially tight while we gain customers and pay off loans
• Competition in the area could increase
• Management of employees requires time, money, and efforts
• Economic downturn; when the economy is bad it affects consumers’ spending which in turn impacts businesses negatively.

b. How Do Water Park Businesses Make Money?

Water parks make money by charging admission fees, but they also earn revenue through sales of food and beverages, souvenirs, and merchandise.

c. Payment Options

• Payment via on-the-counter bank transfer
• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

d. Sales & Advertising Strategies

• Introduce your water park by sending introductory letters to schools, households, and other stakeholders in and around your city
• Open your water park with a party so as to capture the attention of residents who are your first targets
• Advertise your water park on national dailies, local TV and radio stations
• Promote your water park online via your official website and all available social media platforms
• Hire the services of experts to make your brands the first choice in your city
• Make your first impression count positively
• Make use of attractive handbills to create awareness and also to give direction to your water park
• Adopt a direct mailing coupon marketing approach
• Position your signage/Flexi banners at strategic places
• Create a loyalty plan that will enable you to reward your regular customers

Financial Projection

A. how much should you charge for your service.

The price of the water parks differs from park to park and for an hour, the average cost is $10 to $20 for teens.

b. How Much Profit Do Water Park Business Owners Make a Year?

It depends, but the available report shows that on average, a successful water park owner can make from $75,000 to $150,000 a year. A successful water park itself can make over two hundred thousand dollars depending on its popularity, location, and assets.

c. What Factors Determine the Amount of Profit to Be Made?

• The capacity of the water park
• The types of related services and products offerings
• The location of the water park
• The management style of the water park
• The business approach of the water park
• The advertising and marketing strategies adopted by the water park
• The number of years the water park is in business

d. What is the Profit Margin of Water Park Business?

The profit margin of a water park business is not fixed. It could range from 15 percent to 25 percent depending on the service offering.

e. What is the Sales Forecast?

Below is the sales forecast for the water park business. It is based on the location of the business and other factors as it relates to such startups in the United States;

• First Fiscal Year (FY1): $550,000
• Second Fiscal Year (FY2): $750,000
• Third Fiscal Year (FY3): $1.5 million

Set Up your Office

A. how do you choose a perfect location for water park business.

• The demography of the location especially as it relates to the number of children and families
• The purchasing power of businesses and the residents of the location
• Accessibility of the location
• The number of water parks and other family entertainment facilities in the location
• The local laws and regulations in the community/state
• Traffic, parking and security et al

b. What State and City are Best for Opening a Water Park Business?

• Long Beach, Washington
• Dandridge, Tennessee
• Mountain Home, Idaho
• Custer, South Dakota
• Theodore, Alabama
• Roswell, New Mexico
• Paso Robles, California
• Grand Island, New York
• Canyonville, Oregon
• Cedar City, Utah

c. What Equipment is Needed to Operate Water Park Business?

You should be prepared to purchase water slides, splash pads, water playgrounds, water pumps, flow channels, drainages, and safety gadgets et al. You will also need computers and laptops, an internet facility, telephone, fax machine and office furniture (chairs, tables, and shelves) amongst others and all these can be gotten as fairly used.

Hire Employees

When it comes to hiring employees for a standard water park, you should make plans to hire a competent chief executive officer (you can occupy this position), facility manager, marketing and sales executive (business developer), accountant, attendants, cleaners, and security officers.

Launch the Business Proper

No water park opens its door for business without first organizing an opening party to officially launch the business. You can choose to do a soft opening if you are operating on a low budget or you can choose to go for a grand opening party.

With a proper launching of the water park business, you will be able to officially inform people in your city that your water park is open for business.

a. What Makes Water Park Business Successful?

• Choose a good and secured location to launch the business
• Make use of reliable water slides, splash pads, water playgrounds, waters flow channels, and water pumps
• Hire only competent, hardworking, and trustworthy staff
• Throw an open house grand party before officially opening the water park business
• Be deliberate with your marketing sales approach
• Encourage the use of word of mouth to promote your water park business
• Leverage all available online and offline platforms to promote your water park business

b. What Happens During a Typical Day at Water Park Business?

• The facility is open for the day
• Administrative work is done concurrently
• The facility is cleaned, arranged, and ready to welcome patrons
• The water slides, splash pads, and water playgrounds are properly positioned and ready for use
• Service points are activated and ready to serve customers
• Maintenance of the facility is carried out
• The facility is administratively closed for the day.

c. What Skills and Experience Do You Need to Build Water Park Business?

• Good facility management skills
• Customer services skills
• Interpersonal skill
• Business management skills
• Bargaining skill
• Work experience in the family entertainment and water park industry
• Experience in managing people
• Experience in business administration.

More on Hospitality

Water Park Business Plan

Written by Elma Steven | Updated on March, 2024

Executive Summary

Overview: Henry Benton has launched a water park business called Grizzly Parks. The initiative’s main purpose will be to provide a relaxing environment for families and an entertaining environment for children. It will provide a year-round spectrum of services throughout Rockland County, including water-based activities in the summer and winter.

Grizzly Parks is owned by Hailey Benton. Henry graduated with her MBA three years ago. He then worked for two years for a management firm before pursuing her goal of running and designing a business park with a coworker.

With classic services like Merry Go Rounds, Carousels, and Ships, Henry saw that the amusement and recreation enterprises in his town were becoming obsolete. He realized he could use the water bodies in the area to provide more exciting activities for the residents. As a result, he conducted some research and decided to open a water park.

Grizzly Parks’ core offerings will include: Waterslides, Varied Depth Pools, Water Sports and Recreation Services.

Mission: Grizzly Parks is dedicated to offering all guests with unforgettable experiences that are exciting, interesting, and informative while fostering life-long learning and environmental activism within our theme park resort. Our goal is to maintain a stable financial position and be a preferred employment while providing the greatest levels of safety, animal welfare, goods, and guest service to our community.

Vision: Grizzly Parks will be the best theme park resort in the world, focusing on education, conservation, and entertainment while connecting people with nature.

Industry Overview: In the recent decade, the water park sector has grown in popularity. The water park market in North America is the largest, and it is expected to develop even quicker in the future years. Consumers are spending more time in the recreation business and are willing to pay more money on tickets to water parks. Every year, the industry grows by 15% to 20%, whether it’s from new facilities launching or expansions or improvements to existing water parks. To attract more visitors, the rides and attractions been improved. As someone interested in entering this industry, you must enjoy being in an adventurous setting and be willing to participate in all elements of the water park business.

Starting again in the water park industry can be intimidating for even the most seasoned business owner, so it is crucial to conduct a thorough survey to learn about all the complexities involved in running a water park. It is critical to have a well-informed and experienced management team that completes its assigned tasks in accordance with your objectives. A water park business plan will guarantee that you have a clear understanding of your planned objectives.

Water parks have become increasingly popular, as per capita income has increased, boosting revenue in the business. The industry generates approximately $3 billion in revenue each year. Because this is a seasonal business, most water park owners locate their parks in places where the weather is pleasant. Due to industry saturation, few new water parks are launching, and those that are already operating aim to keep their clients by providing more amenities.

Local families, teenagers, young adults, and tourists are the most likely to attend a water park, and this is the demographic to target for marketing and promotions. There is a lot of rivalry in the sector, so it is critical to have excellent equipment for your water park and to find a suitable location for it that will be easily accessible by both locals and tourists.

When developing a water park, a good business plan can help you prepare for any dangers or obstacles that may arise. You must contend with shifting consumer tastes and preferences, as well as government and industry rules. Another key consideration before obtaining a business license for your water park is to come up with a catchy, distinct, and easily recognizable business name. Before opening a water park, a businessperson should be aware that no matter how profitable their venture is, it is still subject to risk. As a result, it is critical to safeguard your investment by purchasing enough insurance plans.

To differentiate itself from other water parks, a water park should have unique designs. It is critical to have start-up cash, business acumen, and leadership abilities in order to manage a successful water park business. You might also get professional certification to help you run your company more effectively.

Financial Overview:

Financial Highlights:

Use of funds:.

Industry Analysis

The COVID-19 crisis was the year’s most significant event. The lodging and attractions businesses were among the most hit, with occupancy, attendance, and revenue all falling to record lows. Many outdoor water parks have postponed their season openings due to enforced closures, limited capacity, and travel restrictions, while some have decided not to open at all in 2020. Many resorts featuring indoor and outdoor water parks, as well as freestanding indoor water parks, were forced to close for a period of time. According to current vaccination deployment forecasts, normalcy will not be restored until the fall of 2021, making 2021 a year of ongoing low attendance and profitability.

Despite the obstacles, more than half of the current water park supply is expected to open in 2020. Many existing facilities took advantage of the closures to finish improvements that were long overdue. While many of the new outdoor facilities scheduled to launch in 2020 had to be postponed until 2021, the indoor segment grew faster in 2020 than in 2019.

According to our research, the water park industry would lose $3.7 billion in income in 2020 due to a decline in overall attendance of around 83.9 million. These figures show performance at a variety of venues, including standalone indoor water parks, resorts with indoor water parks, and indoor water park resorts. The COVID-19 problem had a significant impact on all of these assets in 2020, and they will continue to suffer pandemic-related challenges for the whole of 2021.

There were 1,153 water parks in the United States and Canada as of March 2021. Twelve of these projects are scheduled to launch in 2020. With one new private facility and six new municipal/non-profit facilities, more than half of these openings were in the indoor standalone segment. In the year 2020, one indoor water park resort and one outdoor water park resort will open. In the freestanding outdoor water park segment, two private and one municipal parks have opened. The numbers are broken down into regional bullets as follows:

• With 408 and 381, respectively, the Midwest and South have the most water parks.

• With 294 against 289 outdoor water parks, the South continues to beat the Midwest in total number, while Canada has the fewest with 33. Due to more favorable weather conditions, outdoor water parks in the South often have slightly longer operating seasons than those in the Northeast and Midwest.

• With 85 indoor water park facilities, the Midwest far outnumbers the rest of the United States and Canada.

• With 45 independent indoor water parks, the West is the leader in the number of indoor aquatic facilities with water parks, owing to the huge number of municipal/non-profit indoor aquatic facilities with water parks in Colorado and Utah.

• Having 47 resorts with outdoor water parks, the South is the most popular.

• With 39 indoor resort and standalone facilities, indoor water parks account for a larger percentage of the Canadian market. The number of outdoor water parks has remained constant at 33.

• 44 percent of hotels featuring indoor and outdoor water parks are part of a national hotel chain, while 56 percent are independent hotels.

• Municipal/non-profit water parks account for 68 percent of standalone indoor and outdoor water parks, while private/for-profit parks account for 32 percent.

Over the five years leading up to 2017, the water parks business has made a major splash. Consumer expenditure on discretionary things like water park tickets has contributed to the industry’s growth. In 2017, around 40 expansions and new facilities are planned to open in the water park industry.

In 2016, the water park business in North America continued to grow, with more than $550 million invested in indoor and outdoor water parks, as well as related resorts. In 2017, around 40 expansions and new facilities are planned to open in the water park industry.

Marketing Plan

Social Media & SEO: Our adverts will be distributed through local, national, and international media, including Google Ads, posters, and social media.

Coupons: We will give out coupons for free trips or lessons to our loyal customers.

Discounts: We will have family packages with great discounts available.

Email Marketing: We use email to communicate with customers and make sales. To create long-term relationships and enhance long-term revenue, we will send cart abandonment emails or execute recurring email nurturing campaigns.

Organizational Plan:

Financial Plan

Earnings: 

Income Statement:

How to Start a Profitable Water Park Business [11 Steps]

By Nick Cotter Updated Feb 02, 2024

Business Steps:

1. perform market analysis., 2. draft a water park business plan., 3. develop a water park brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for water park., 6. open a business bank account and secure funding as needed., 7. set pricing for water park services., 8. acquire water park equipment and supplies., 9. obtain business insurance for water park, if required., 10. begin marketing your water park services., 11. expand your water park business..

Launching a water park business requires a thorough understanding of the market landscape to ensure its success and sustainability. Performing a market analysis is a critical first step to gain insights into industry trends, customer preferences, and competitive dynamics. Here are key points to consider in your market analysis:

• Research the local and regional demographics to identify your target audience, including age groups, families, income levels, and leisure preferences.
• Analyze existing water parks and recreational facilities in the area to understand their offerings, pricing strategies, strengths, and weaknesses.
• Examine industry trends, such as emerging technologies in water park attractions, environmental sustainability practices, and seasonal attendance patterns.
• Assess the economic climate, including disposable income levels in the region, which can influence consumer spending on entertainment and leisure activities.
• Survey potential customers to gauge interest in a new water park, desired features, and willingness to pay for different services and experiences.
• Review regulatory requirements and zoning laws that could impact the development and operation of a water park in your chosen location.

Are Water Park businesses profitable?

Yes, water park businesses can be profitable if managed properly. Factors such as the size of the park, the attractions offered, the costs associated with running the park, and the local market can all impact the profitability of the business. Additionally, proper marketing and customer service, as well as developing unique offerings, can also help to increase profits.

Creating a comprehensive business plan is a crucial step in laying the groundwork for a successful water park. This plan will serve as a blueprint for developing your vision into a reality, guiding you through each phase from conception to operation. Below are key components to include in your water park business plan:

• Executive Summary: Briefly describe your water park concept, mission statement, and the unique selling points that will attract visitors.
• Market Analysis: Research and document the demand for a water park in your chosen location, including demographic studies and competitor analysis.
• Marketing Strategy: Outline how you plan to promote your water park, including pricing, advertising channels, and seasonal promotions.
• Operations Plan: Detail the day-to-day running of the park, including staffing, hours of operation, and maintenance procedures.
• Financial Projections: Provide a detailed financial forecast, including startup costs, projected income, cash flow statements, and a break-even analysis.
• Risk Assessment: Identify potential risks and challenges and explain your strategies for risk management and mitigation.

How does a Water Park business make money?

Water parks typically make money by charging admission fees, renting out cabanas and lounge chairs, selling food and beverages, offering souvenirs, hosting events, and charging a fee for parking. Additionally, water parks may also generate revenue through sponsorships and partnerships.

Developing a water park brand is a critical step that sets the tone for your business and helps to attract your target audience. A strong brand identity can differentiate your park from competitors and create lasting impressions on your visitors. Consider these points when developing your brand:

• Identify your unique selling proposition (USP) and ensure it reflects in your brand messaging. This could be a special theme, unique attractions, or exceptional services.
• Choose a brand name that is catchy, easy to remember, and evokes the fun, excitement, or relaxation your water park offers.
• Design a memorable logo that captures the essence of your brand and is visually appealing on various platforms and merchandise.
• Create a consistent color scheme and typography that aligns with the emotions you want to evoke, such as cool blues for relaxation or bright colors for excitement.
• Develop a brand voice that resonates with your target audience, whether it's friendly and family-oriented or thrilling and adventurous.
• Ensure all marketing materials, from brochures to social media posts, reflect your brand identity consistently.
• Protect your brand by registering trademarks for your name, logo, and any unique features or slogans.

How to come up with a name for your Water Park business?

When creating a name for your Water Park business, try to come up with something that is memorable and easy to say. Consider using a play on words that is both creative and fun. Think of a name that is unique and that expresses the kind of fun atmosphere you want your water park to have. Brainstorm with your team to come up with ideas that capture the spirit of your business.

Formalizing your business registration is a crucial step in establishing your water park, as it legitimizes your operations and ensures you comply with all legal requirements. This process can vary depending on your location and the size of your business, but there are some common steps you'll need to follow. Here's a guide to help you through the registration process:

• Choose your business structure, such as a sole proprietorship, partnership, LLC, or corporation, based on your needs and consult with a legal advisor if necessary.
• Register your business name with the appropriate state agency, ensuring it's unique and meets all state naming requirements.
• Obtain an Employer Identification Number (EIN) from the IRS for tax purposes, especially if you plan to hire employees.
• Apply for the necessary permits and licenses, which may include a general business license, a special amusement permit, and health and safety inspections.
• Register for state and local taxes to ensure you're set up to pay sales, use, and property taxes as required.
• Ensure compliance with the Americans with Disabilities Act (ADA) to accommodate all guests at your water park.

Resources to help get you started:

Explore vital resources designed for water park entrepreneurs, offering insights into market trends, operational excellence, and strategies for business expansion:

• World Waterpark Association (WWA) : Provides industry reports, educational resources, and networking opportunities for water park operators. https://www.waterparks.org/
• Aquatics International Magazine : Offers news, features on water park design and management, and safety practices. https://www.aquaticsintl.com/
• Park World Magazine : Publishes articles, insights, and case studies on the latest trends in the water park and amusement park industry. https://www.parkworld-online.com/
• International Association of Amusement Parks and Attractions (IAAPA) : Provides educational resources, operational best practices, and trend insights for amusement and water park professionals. https://www.iaapa.org/
• Amusement Today : This publication offers the latest news, updates, and features on the amusement park industry, including water parks. https://amusementtoday.com/

Starting a water park requires meticulous attention to the legal aspects of the business to ensure safety and compliance with local, state, and federal regulations. Acquiring the necessary licenses and permits is a critical step. Here's a guide to help you through this process:

• Research local zoning laws: Check with your city or county zoning office to ensure the land you've chosen is zoned for a water park and obtain a zoning permit if necessary.
• Building permits: Submit detailed plans to your local building department to secure permits for construction. This includes structures, water features, and any additional buildings like restrooms or food stands.
• Health and safety permits: Contact the health department to learn about the required health and safety standards for water quality, food service, and public safety. Apply for all relevant health permits.
• Operational permits: Depending on your location, you may need specific operational permits for amusement parks or public pools. Check with state regulatory bodies.
• Environmental permits: Ensure that your water park complies with environmental regulations, such as waste disposal and water use, by obtaining necessary environmental permits.
• Insurance: Acquire comprehensive liability insurance to protect your business and adhere to any legal requirements for coverage.

Securing your water park's financial foundation is crucial for smooth operations and scalability. Opening a business bank account separates your personal and business finances, providing clarity and professionalism. Additionally, identifying the right funding sources is essential to cover the substantial costs of starting a water park. Here are the steps to help you navigate this process:

• Research banks that offer business accounts with benefits that align with your water park's needs, such as low fees, easy access to funds, or small business support services.
• Prepare the necessary documentation to open a business bank account, which typically includes your business license, EIN, articles of incorporation, and ownership agreements.
• Explore various funding options, such as business loans, investors, crowdfunding, or partnerships, and evaluate their terms and suitability for your business model.
• Create a detailed business plan to present to potential lenders or investors, showcasing the viability and profitability of your water park.
• Consider government grants or incentives for businesses in the leisure and tourism sector that could alleviate some initial costs.
• Always review the legal and financial implications of your funding choices with a financial advisor or attorney to ensure they align with your long-term business goals.

Setting the right pricing for your water park services is a crucial step that ensures a balance between profitability and providing value to your customers. Consider the following factors when determining your pricing strategy to attract guests while maintaining a healthy bottom line.

• Market Research: Assess local competition and target demographics to set competitive and fair prices.
• Cost Analysis: Calculate the operational costs, including staff, maintenance, and utilities, to ensure prices cover expenses and yield profit.
• Value Proposition: Offer tiered pricing options for different services and amenities to cater to a range of customers.
• Seasonal Adjustments: Implement dynamic pricing for peak seasons, holidays, and weekends to maximize revenue.
• Discounts and Packages: Create discounts for groups, loyalty programs, and special promotions to encourage repeat visits and attract new customers.
• Additional Services: Factor in prices for food, merchandise, and special features like cabana rentals or fast-pass access to rides.
• Financial Goals: Align your pricing with long-term financial objectives, ensuring sustainable growth and market competitiveness.

What does it cost to start a Water Park business?

Initiating a water park business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $2100000 for launching such a water parkbusiness. Please note, not all of these costs may be necessary to start up your water park business.

Starting a water park requires meticulous planning, especially when it comes to acquiring the right equipment and supplies. This step is crucial for ensuring safety, functionality, and fun for your future guests. Below is a list of guidelines to help you make informed decisions when purchasing equipment and supplies for your water park:

• Research Vendors: Look for reputable manufacturers and suppliers with a history of quality products and positive customer feedback.
• Quality and Safety: Prioritize equipment that meets safety standards and has robust quality control measures.
• Theme Consistency: Choose equipment that aligns with the theme of your park to create a cohesive experience for guests.
• Warranty and Service: Opt for equipment that comes with a solid warranty and accessible maintenance services.
• Scalability: Consider future expansion and select equipment that can be easily scaled or upgraded.
• Training and Manuals: Ensure that you receive proper training and operational manuals for all equipment.
• Water Quality Management: Invest in a reliable water filtration and sanitation system to maintain water quality.
• Cost-effectiveness: Compare prices and consider the long-term operational costs, not just the initial investment.

List of Software, Tools and Supplies Needed to Start a Water Park Business:

• Software: Point of sale system, booking system, accounting software, water park management software.
• Tools: Computer hardware, office furniture, kitchen equipment.
• Supplies: Water slides, water filters, life jackets, pool chemicals, food and beverage supplies.

Ensuring your water park is adequately insured is critical for protecting your investment, employees, and customers. Insurance can provide financial protection against a range of risks, from personal injury lawsuits to property damage. Below are the key steps to obtaining the necessary business insurance for your water park:

• Assess Risks: Evaluate the specific risks associated with operating a water park, such as water-related accidents, equipment failure, and weather-related damages.
• Research Insurance Providers: Look for insurance companies with experience in covering amusement parks or similar businesses. Compare their coverage options, premiums, and customer service.
• Choose Appropriate Coverage: Common types of insurance for water parks include general liability, property insurance, workers' compensation, and business interruption insurance.
• Consult with Professionals: Speak with an insurance broker or agent who can provide expert advice tailored to the unique needs of your water park.
• Review and Update Policies: Regularly review your insurance policies to ensure they remain adequate as your business grows and evolves. Update your coverage as necessary to deal with new risks or changes in the law.

Marketing your water park is a critical step to attract visitors and create a memorable brand. An effective marketing strategy involves a mix of traditional and digital marketing methods that resonate with your target audience. Here are key points to consider when beginning to market your water park services:

• Develop a strong brand identity that includes a memorable logo, theme, and color scheme which will be used across all marketing materials.
• Create a professional website that showcases your water park attractions, provides information on pricing, hours of operation, and allows for online ticket purchases.
• Utilize social media platforms to engage with your audience, share exciting content, and offer special promotions or discounts.
• Partner with local businesses, schools, and organizations to offer group discounts and cross-promotional opportunities.
• Invest in search engine optimization (SEO) and pay-per-click (PPC) advertising to increase your online visibility and attract more visitors to your website.
• Implement an email marketing campaign to keep subscribers informed about events, offers, and news related to your water park.
• Consider traditional advertising methods such as radio spots, billboards, and local TV commercials, especially if targeting a local or regional audience.
• Encourage word-of-mouth marketing by providing an exceptional guest experience that visitors will want to share with their friends and family.

As your water park begins to flourish, it's crucial to consider expansion to maintain momentum and continue to attract visitors. Expansion can take many forms, from adding new attractions to enhancing guest experiences. Below are some strategies to help you grow your water park business effectively:

• Introduce cutting-edge water attractions to keep the excitement levels high and ensure repeat visits from thrill-seekers.
• Invest in seasonal events and themed areas to offer a unique experience and attract different demographics.
• Expand your park's capacity by adding more facilities such as additional pools, lounges, or cabanas to accommodate a growing number of guests.
• Partner with local businesses and hotels to create joint promotions, increasing visibility and reach for your water park.
• Implement an online ticketing and reservation system to streamline entry processes and gather customer data for targeted marketing.
• Consider geographical expansion by opening new locations in other cities or countries to capture a wider audience.
• Engage in community events and sponsorships to build brand presence and goodwill in the area.
• Continually gather customer feedback to understand their needs and preferences, using this information to inform future expansions and improvements.